{"id":1438,"date":"2025-05-28T01:01:36","date_gmt":"2025-05-27T23:01:36","guid":{"rendered":"https:\/\/legal-cosy.com\/?p=1438"},"modified":"2025-05-28T01:01:38","modified_gmt":"2025-05-27T23:01:38","slug":"nie-tylko-teoria-jak-wdrozyc-dostepnosc-w-e-commerce","status":"publish","type":"post","link":"https:\/\/legal-cosy.com\/en\/2025\/05\/28\/nie-tylko-teoria-jak-wdrozyc-dostepnosc-w-e-commerce\/","title":{"rendered":"Nie tylko teoria: jak wdro\u017cy\u0107 dost\u0119pno\u015b\u0107 w e-commerce"},"content":{"rendered":"<figure class=\"wp-block-image size-full has-custom-border is-style-rounded\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"7680\" height=\"5120\" data-attachment-id=\"1436\" data-permalink=\"https:\/\/legal-cosy.com\/en\/pexels-olly-3763878\/\" data-orig-file=\"https:\/\/i0.wp.com\/legal-cosy.com\/wp-content\/uploads\/2025\/05\/pexels-olly-3763878.jpg?fit=7680%2C5120&amp;ssl=1\" data-orig-size=\"7680,5120\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pexels-olly-3763878\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/legal-cosy.com\/wp-content\/uploads\/2025\/05\/pexels-olly-3763878.jpg?fit=1024%2C683&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/legal-cosy.com\/wp-content\/uploads\/2025\/05\/pexels-olly-3763878.jpg?resize=7680%2C5120&#038;ssl=1\" alt=\"dost\u0119pno\u015b\u0107 w e-commerce; na zdjeciu s\u0105 p\u0142otki do przeskakiwania jako metafora przeszk\u00f3d\" class=\"wp-image-1436 lazyload\" style=\"--smush-placeholder-width: 7680px; --smush-placeholder-aspect-ratio: 7680\/5120;border-radius:35px\" data-srcset=\"https:\/\/i0.wp.com\/legal-cosy.com\/wp-content\/uploads\/2025\/05\/pexels-olly-3763878.jpg?w=7680&amp;ssl=1 7680w, https:\/\/i0.wp.com\/legal-cosy.com\/wp-content\/uploads\/2025\/05\/pexels-olly-3763878.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/legal-cosy.com\/wp-content\/uploads\/2025\/05\/pexels-olly-3763878.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/legal-cosy.com\/wp-content\/uploads\/2025\/05\/pexels-olly-3763878.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/legal-cosy.com\/wp-content\/uploads\/2025\/05\/pexels-olly-3763878.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/legal-cosy.com\/wp-content\/uploads\/2025\/05\/pexels-olly-3763878.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/legal-cosy.com\/wp-content\/uploads\/2025\/05\/pexels-olly-3763878.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/legal-cosy.com\/wp-content\/uploads\/2025\/05\/pexels-olly-3763878.jpg?w=3000&amp;ssl=1 3000w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Nie tylko teoria: jak wdro\u017cy\u0107 dost\u0119pno\u015b\u0107 w e-commerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Temat dost\u0119pno\u015bci przesta\u0142 by\u0107 &#8222;na p\u00f3\u017aniej&#8221; &#8211; do wej\u015bcia w \u017cycie nowych przepis\u00f3w zosta\u0142 ju\u017c tylko miesi\u0105c &#8211; zegar tyka coraz g\u0142o\u015bniej. Wiesz ju\u017c (je\u015bli nie, zerknij <a href=\"https:\/\/legal-cosy.com\/en\/2025\/04\/25\/zapewnienie-dostepnosci-w-e-commerce-co-dzis-musisz-wiedziec\/\" target=\"_blank\" rel=\"noreferrer noopener\">tutaj<\/a>), \u017ce zapewnienie dost\u0119pno\u015bci cyfrowej w e-commerce to obowi\u0105zek. Ale r\u00f3wnie\u017c szansa. Zw\u0142aszcza je\u015bli chcesz pokaza\u0107, \u017ce Tw\u00f3j sklep jest naprawd\u0119 inkluzywny i zapewnia realn\u0105 dost\u0119pno\u015b\u0107.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dzi\u015b przechodzimy z teorii do praktyki &#8211; co zrobi\u0107. Bez bana\u0142\u00f3w, za to z przyk\u0142adami i konkretami.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Krok po kroku: co mo\u017cesz zrobi\u0107, \u017ceby dost\u0119pno\u015b\u0107 w sklepie nie by\u0142a pustym s\u0142owem?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dost\u0119pno\u015b\u0107 nie zaczyna si\u0119 od specjalistycznego audytu ani nie ko\u0144czy si\u0119 na wtyczce z ikon\u0105 w rogu strony. To proces. Czasem nawet drobne poprawki robi\u0105 znacz\u0105c\u0105 r\u00f3\u017cnic\u0119 w korzystaniu ze strony.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Jakie zmiany mo\u017cesz wprowadzi\u0107?<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Dla os\u00f3b niewidomych i s\u0142abowidz\u0105cych:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kontrast tekstu i t\u0142a<\/strong> \u2013 minimum WCAG AA. Ciemny tekst na jasnym tle (i odwrotnie). Zero tekst\u00f3w na zdj\u0119ciach bez t\u0142a.<\/li>\n\n\n\n<li><strong>Nag\u0142\u00f3wki z hierarchi\u0105<\/strong> \u2013 niech H1 naprawd\u0119 oznacza tytu\u0142, a nie tylko \u201edu\u017ce litery\u201d. Czytniki ekranu odczytuj\u0105 nag\u0142\u00f3wki jako struktur\u0119 strony.<\/li>\n\n\n\n<li><strong>Alt teksty<\/strong> \u2013 opisuj obrazy. Je\u015bli to produkt: napisz, co naprawd\u0119 wida\u0107 na zdj\u0119ciu (\u201eczarna sukienka midi z kieszeniami\u201d), a nie \u201eprodukt1.jpg\u201d.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Dla os\u00f3b g\u0142uchych i s\u0142abos\u0142ysz\u0105cych:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Tu robi si\u0119 ciekawie \u2013 bo dost\u0119pno\u015b\u0107 to nie tylko kwestie wizualne i konieczno\u015b\u0107 zapewnienia t\u0142umacze\u0144 na polski j\u0119zyk migowy, co czasem mo\u017ce by\u0107 trudne do wdro\u017cenia w pierwszym etapie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poprosi\u0142am o opini\u0119 eksperta &#8211; certyfikowanego lektora i t\u0142umacza Polskiego J\u0119zyka Migowego.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u201e<em>Wi\u0119kszo\u015b\u0107 G\u0142uchych w Polsce <a href=\"https:\/\/bip.brpo.gov.pl\/sites\/default\/files\/Edukacja%20gluchych.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">zna j\u0119zyk polski na poziomie A2<\/a> (dla por\u00f3wnania obcokrajowiec, kt\u00f3ry uczy si\u0119 j\u0119zyka polskiego w Polsce osi\u0105ga ten poziom mniej wi\u0119cej w ci\u0105gu dw\u00f3ch lat). Dla wielu formularze zakupowe, zwroty czy reklamacje s\u0105 za trudne j\u0119zykowo. Gdyby by\u0142y uproszczone i pisane prostym j\u0119zykiem \u2013 by\u0142oby du\u017co \u0142atwiej<\/em>.\u201d<br>\u2013 <a href=\"https:\/\/centrumpjm.pl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Damian Rze\u017aniczak, Centrum PJM<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co zatem mo\u017cesz zrobi\u0107?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upro\u015b\u0107 teksty na stronie (lub zapewnij mo\u017cliwo\u015b\u0107 przej\u015bcia do prostszej wersji) \u2013 instrukcje, opisy produkt\u00f3w, proces reklamacji. J\u0119zyk prosty, bez prawniczego i technicznego \u017cargonu, jasneikonografiki.<\/li>\n\n\n\n<li>Formularze \u2013 zadawaj tylko te pytania, kt\u00f3re s\u0105 naprawd\u0119 konieczne.<\/li>\n\n\n\n<li>Wariant kontaktu bez telefonu \u2013 np. opcja \u201ekontakt SMS z kurierem\u201d przy zam\u00f3wieniu. Brak obowi\u0105zkowego potwierdzania przez telefon \u2013 e-mail albo SMS powinny by\u0107 wystarczaj\u0105ce, zw\u0142aszcza je\u015bli klient wskaza\u0142 tak\u0105 preferowan\u0105 form\u0119 kontaktu. Naprawd\u0119 nie ka\u017cdy mo\u017ce odpowiedzie\u0107 na \u201ejedno szybkie pytanie\u201d od infolinii.<\/li>\n\n\n\n<li>Mo\u017cesz doda\u0107 film z instrukta\u017cem w polskim j\u0119zyku migowym, w kt\u00f3rym wyt\u0142umaczysz, jak korzysta\u0107 ze strony i jak zrobi\u0107 zakupy. Mo\u017cesz te\u017c doda\u0107 film wyja\u015bniaj\u0105cy regulamin sklepu. Dla Ciebie to tylko jeden lub dwa filmy, a mog\u0105 u\u0142atwi\u0107 zakupy wielu Twoim klientom!<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Dla os\u00f3b, kt\u00f3re korzystaj\u0105 z alternatywnej nawigacji:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pe\u0142na obs\u0142uga klawiatur\u0105 \u2013 formularze, menu, koszyk.<\/li>\n\n\n\n<li>Czytelne focusy \u2013 czyli zaznaczenie aktywnego elementu. To nie musi by\u0107 jaskrawa ramka, ale u\u017cytkownik musi zawsze widzie\u0107, gdzie \u201ejest\u201d na stronie.<\/li>\n\n\n\n<li>Logika formularzy \u2013 np. nazwy p\u00f3l (label) musz\u0105 by\u0107 powi\u0105zane z inputami. Czytniki tego nie zgaduj\u0105.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Dla os\u00f3b wra\u017cliwych na bod\u017ace:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brak migaj\u0105cych element\u00f3w i autoplay \u2013 karuzele, filmiki, animacje? Ok, ale niech u\u017cytkownik decyduje, czy je uruchomi\u0107.<\/li>\n\n\n\n<li>Tryb ciemny albo neutralny \u2013 nie ka\u017cdy go potrzebuje, ale ci, kt\u00f3rzy potrzebuj\u0105, naprawd\u0119 to doceni\u0105.<\/li>\n\n\n\n<li>Statyczno\u015b\u0107 \u2013 ogranicz ruchome elementy (lub zapewnij mo\u017cliwo\u015b\u0107 ich zatrzymania). One odci\u0105gaj\u0105 uwag\u0119 i mog\u0105 by\u0107 stresuj\u0105ce.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>To nie tylko UX. To te\u017c regulamin.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pami\u0119taj: w ramach ustawy o dost\u0119pno\u015bci, sklepy internetowe musz\u0105 wskaza\u0107 w regulaminie, w jaki spos\u00f3b zapewniaj\u0105 dost\u0119pno\u015b\u0107. Co wi\u0119cej, sam regulamin powinien spe\u0142nia\u0107 wymogi dost\u0119pno\u015bci! Nie musisz przepisywa\u0107 przepis\u00f3w \u2013 wystarczy pokaza\u0107, jakie dzia\u0142ania ju\u017c podj\u0105\u0142e\u015b lub planujesz podj\u0105\u0107 i jak klient mo\u017ce zg\u0142osi\u0107 problemy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A co z kosztami?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nie musisz zaczyna\u0107 od pe\u0142nego wdro\u017cenia WCAG 2.1. Najlepsze efekty daj\u0105 ma\u0142e kroki \u2013 o ile rzeczywi\u015bcie s\u0105 robione z my\u015bl\u0105 o u\u017cytkowniku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coraz wi\u0119cej firm zaczyna od wsp\u00f3\u0142pracy UX-owc\u00f3w z programistami i dyskusji nad dost\u0119pnymi rozwi\u0105zaniami \u2013 przegl\u0105daj\u0105 \u015bcie\u017ck\u0119 zakupow\u0105, upraszczaj\u0105 formularze, poprawiaj\u0105 kontrasty. To nie s\u0105 ogromne inwestycje, ale ju\u017c co\u015b zaczyna si\u0119 dzia\u0107 w dobrym kierunku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Warto te\u017c rozwa\u017cy\u0107:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>konsultacje z przedstawicielami \u015brodowisk \u2013 np. os\u00f3b niewidomych, g\u0142uchych, czy z niepe\u0142nosprawno\u015bci\u0105 ruchow\u0105. To kopalnia wiedzy i empatii. Je\u017celi chcesz, \u017ceby nowe rozwi\u0105zania spe\u0142nia\u0142y ich oczekiwania &#8211; najlepiej dowiedzie\u0107 si\u0119 \u201cu \u017ar\u00f3d\u0142a\u201d, co mo\u017ce pom\u00f3c;<\/li>\n\n\n\n<li>warsztaty wewn\u0119trzne \u2013 np. dla zespo\u0142u e-commerce, sprzeda\u017cy i obs\u0142ugi klienta. Dost\u0119pno\u015b\u0107 to nie tylko front-end, wa\u017cna jest \u015bwiadomo\u015b\u0107 zespo\u0142u, kt\u00f3ry kontaktuje si\u0119 z klientem na r\u00f3\u017cnych etapach jego przygody ze sklepem.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A co je\u015bli dost\u0119pno\u015b\u0107 to za du\u017ce obci\u0105\u017cenie? Uzasadnij to \u2013 ale na podstawie fakt\u00f3w<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">W idealnym \u015bwiecie ka\u017cdy sklep od razu wdra\u017ca pe\u0142n\u0105 dost\u0119pno\u015b\u0107. W rzeczywisto\u015bci? Bywa r\u00f3\u017cnie \u2013 ograniczony bud\u017cet, napi\u0119ty backlog IT, brak ludzi do ogarni\u0119cia tematu. I to jest OK \u2013 przepisy te\u017c to przewiduj\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u015bli jaka\u015b zmiana by\u0142aby zbyt kosztowna, czasoch\u0142onna albo totalnie rozwali\u0142aby logik\u0119 dzia\u0142ania Twojego sklepu \u2013 masz prawo tego nie wdra\u017ca\u0107. Ale: to musi by\u0107 poprzedzone ocen\u0105 i uzasadnione. Nie na oko \u2013 tylko konkretnie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>W praktyce? Sprawd\u017a:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ile realnie kosztowa\u0142oby wdro\u017cenie danej funkcji (np. lepsze opisy alternatywne, t\u0142umacz PJM, nowy system komunikacji z klientami),<\/li>\n\n\n\n<li>czy masz na to zasoby techniczne i ludzi (oszacuj, ile godzin pracy wymaga wdro\u017cenie zmian &#8211; nie zgaduj),<\/li>\n\n\n\n<li>ile os\u00f3b potencjalnie skorzysta z tej zmiany i jak cz\u0119sto,<\/li>\n\n\n\n<li>czy da si\u0119 to zrobi\u0107 etapami lub pro\u015bciej.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Warto pogada\u0107 z dzia\u0142em IT, UX, z ekspertami w poszczeg\u00f3lnym dziedzinach. Mo\u017ce si\u0119 okaza\u0107, \u017ce co\u015b, co na pocz\u0105tku brzmi jak rewolucja, w praktyce nie jest a\u017c tak straszne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A je\u015bli jednak co\u015b naprawd\u0119 jest \u201enie do zrobienia\u201d teraz \u2013 zapisz to, uzasadnij i miej t\u0119 ocen\u0119 pod r\u0119k\u0105. Dzi\u0119ki temu nie tylko spe\u0142niasz wymogi prawne, ale i pokazujesz, \u017ce traktujesz temat serio, a nie szukasz wym\u00f3wek. Zastan\u00f3w si\u0119 te\u017c, kiedy i w jakim zakresie mo\u017cesz zacz\u0105\u0107 co\u015b zmienia\u0107.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Chcesz to zrobi\u0107 dobrze?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u015bli temat dost\u0119pno\u015bci w e-commerce jest na Twojej li\u015bcie \u201eto-do\u201d, ale nie wiesz, od czego zacz\u0105\u0107 \u2013 daj zna\u0107. Pomagam sklepom internetowym wdra\u017ca\u0107 obowi\u0105zki wynikaj\u0105ce z ustawy o dost\u0119pno\u015bci (PAD), w zgodzie z realiami biznesu i z empati\u0105 dla u\u017cytkownik\u00f3w.<\/p>\n\n\n\n<p class=\"has-text-align-center has-primary-color has-text-color has-link-color wp-elements-673f001beee5aee52ef5d9b1ad62877d wp-block-paragraph\"><strong><a href=\"https:\/\/legal-cosy.com\/en\/kontakt\/\">Skontaktuj si\u0119 ze mn\u0105 tutaj<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-primary-color has-text-color has-link-color wp-elements-ff6789fadebdcc2f8c0b4aa33f197ee7 wp-block-paragraph\"><strong>Chcesz wi\u0119cej takich konkret\u00f3w?<\/strong><br>Zapisz si\u0119 na newsletter \u2013 tam znajdziesz wi\u0119cej szczeg\u00f3\u0142\u00f3w dotycz\u0105cych wdro\u017cenia przepis\u00f3w PAD oraz inne ciekawe materia\u0142y.<\/p>\n\n\n                <div class=\"ml-embedded\" data-form=\"67jyYD\"><\/div>\n            \n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Nie tylko teoria: jak wdro\u017cy\u0107 dost\u0119pno\u015b\u0107 w e-commerce Temat dost\u0119pno\u015bci przesta\u0142 by\u0107 &#8222;na p\u00f3\u017aniej&#8221; &#8211; do wej\u015bcia w \u017cycie nowych przepis\u00f3w zosta\u0142 ju\u017c tylko miesi\u0105c &#8211; zegar tyka coraz g\u0142o\u015bniej. Wiesz ju\u017c (je\u015bli nie, zerknij tutaj), \u017ce zapewnienie dost\u0119pno\u015bci cyfrowej w e-commerce to obowi\u0105zek. Ale r\u00f3wnie\u017c szansa. Zw\u0142aszcza je\u015bli chcesz pokaza\u0107, \u017ce Tw\u00f3j sklep jest [&hellip;]<\/p>\n","protected":false},"author":261270560,"featured_media":1436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1415,1373],"tags":[1428,1376,1430],"class_list":["post-1438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-legalcosy","tag-dostepnosc","tag-e-commerce","tag-regulamin-sklepu-internetowego"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nie tylko teoria: jak wdro\u017cy\u0107 dost\u0119pno\u015b\u0107 w e-commerce - Legal &amp; Cosy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legal-cosy.com\/en\/2025\/05\/28\/nie-tylko-teoria-jak-wdrozyc-dostepnosc-w-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nie tylko teoria: jak wdro\u017cy\u0107 dost\u0119pno\u015b\u0107 w e-commerce - Legal &amp; Cosy\" \/>\n<meta property=\"og:description\" content=\"Nie tylko teoria: jak wdro\u017cy\u0107 dost\u0119pno\u015b\u0107 w e-commerce Temat dost\u0119pno\u015bci przesta\u0142 by\u0107 &#8222;na p\u00f3\u017aniej&#8221; &#8211; do wej\u015bcia w \u017cycie nowych przepis\u00f3w zosta\u0142 ju\u017c tylko miesi\u0105c &#8211; zegar tyka coraz g\u0142o\u015bniej. 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